Alex Martin
I ship the systems a business actually runs on.
- Currently
- Software Engineer & Marketing Director, Planted Provisioning
- Based
- Michigan · remote-first
- Open to
- Senior & leadership roles · freelance builds
- Writes
- Go · Rust · Python · TypeScript
Go, Rust, Python and TypeScript. Nine years running cannabis operations and building the software that runs them. — storefronts, ops suites, and the first MCP commerce agent in the industry.
- Operations shipped
- $30M+
- Monthly users served
- 30K
Work
01 — Work
Four systems in production
A storefront at cannabis scale, an enterprise ops suite, a consumer SaaS of my own, and one paying client.
- 01
Planted Provisioning
LiveCannabis e-commerce for three Michigan dispensaries — Go API, Dutchie POS sync, live delivery tracking. $15M+ in sales to date.
Cannabis e-commerce for three Michigan dispensaries. A Go API syncs Dutchie POS through GraphQL into a Next.js storefront, with medical/recreational pricing, state purchase limits, and live delivery tracking.
Go 1.23 · Gin · PostgreSQL · Next.js 16Go 1.23 · Gin · PostgreSQL · Next.js 16 · React 19 · Dutchie Plus
- 02
PlantedMI
LiveEnterprise ops suite: four role-based portals, auto-scheduling, real-time chat across a 400K-line codebase.
Enterprise ops suite: four role-based portals, a 7-tier permission hierarchy, auto-scheduling and real-time chat across a 400K-line codebase.
Go 1.24 · PostgreSQL · Redis · Socket.ioGo 1.24 · PostgreSQL · Redis · Socket.io · shadcn/ui
- 03
Fraghab
Open alphaFragrance SaaS built solo: 0 to 336 users in three months, with an agentic Claude purchase advisor.
Fragrance-collection SaaS built solo: 0 to 336 users in three months, with an agentic Claude purchase advisor and a full community layer.
Next.js 16 · Turso · FTS5 · Mapbox GLNext.js 16 · Turso · FTS5 · Mapbox GL · Claude API
- 04
Highmark Outdoors
Live · clientLead-generation site for a Michigan lawn care company — local SEO and a Jobber CRM funnel.
Lead-generation site for a Michigan lawn care company. Local SEO, JSON-LD, and a Jobber CRM funnel with zero animation dependencies.
Next.js 16 · React 19 · TypeScript 5 · VercelNext.js 16 · React 19 · TypeScript 5 · Vercel
Freelance
02 — FreelanceAvailable for projects
From scope to handoff.
From scope to handoff.
Fixed quote before any work begins. Documentation and credentials at the end.
- 01
Scope
Deliverables, timeline, and price locked in.Deliverables, timeline, and price locked in. Quote sent before any work begins.
- 02
Build
Full-stack development, three revision rounds included.Full-stack development with three rounds of client-driven revisions included.
- 03
Deploy
Hosting, DNS, and SSL on your domain.Vercel hosting, DNS, and SSL — a zero-downtime launch on your domain.
- 04
Hand off
Style guide, SEO docs, and a credentials map.Style guide, SEO docs, credentials map, and a structured update workflow.
Last engagement · INV-20260322
Highmark Outdoors LLC
Residential lawn care · White Lake, MI
About
03 — About
From cultivation floor to commerce platform
I went from growing plants to growing codebases. The debugging process isn't that different.
I founded Lemonati Family Farms, a licensed cultivation facility, then oversaw 30,000 square feet of cultivation and distribution to more than 100 Michigan retailers. That operational rigor is how I architect software now.
Today I engineer and direct marketing at Planted, a multi-location licensed retailer. I built their storefront and the enterprise software their teams use daily: scheduling, inventory, analytics, and automated campaigns.
Outside of work I'm a father of three, a lifelong Chargers fan, and a PC builder.
- E-commerce sales at Planted
- $15M+
- Monthly active users
- 30k
- Retail distribution partners
- 100+
- Cultivation managed
- 30k sqft
Experience
04 — Experience
Nine years, four roles
Building the operation — and the software that runs it.
2024 — now
Current
Software Engineer & Marketing Director
Planted Provisioning · Michigan · 3 sites
Built and run the storefront behind $15M+ in sales, the ops suite three sites work in daily, and the industry's first MCP commerce agent.Built and run the storefront behind $15M+ in sales, the ops suite three sites work in daily, and the industry's first MCP commerce agent on Claude.
Go · Next.js 16 · GraphQL · MCP · Claude · Socket.io · PostgreSQL
- Sales
- $15M+
- Users
- 30K
- Organic YoY
- 45%
2026 — now
6 months
Founder & Solo Engineer
Fraghab · fraghab.com
Shipped a full fragrance SaaS solo in three months — 0 to 336 users at 54% activation.Shipped a fragrance SaaS solo in three months: collections, community, a marketplace, typo-tolerant search, and a Claude advisor.
Next.js 16 · React 19 · Turso · FTS5 · Mapbox GL · Claude API
- Users
- 0→336
- Actives
- 94
- Activation
- 54%
2021 — 2024
3 years
Operations Consultant & Software Developer
Independent · Michigan
Advised operators on licensing and compliance while building internal tools for small businesses.Advised operators on licensing, compliance, cultivation and supply chain while building internal tools and automations for small businesses.
TypeScript · Next.js · Operations · Compliance
2017 — 2021
4 years
Founder & Director of Operations
Lemonati Family Farms
Scaled a licensed cultivation facility to $1.2M annual revenue in two years.Scaled a licensed cultivation facility to $1.2M annual revenue in two years, owning licensing, compliance, processing and distribution end to end.
- ARR
- $1.2M
- Compliance
- 99.5%
- Accounts
- 20+
Skills
05 — Skills
What I work in
I build the software, run the marketing, and own the business context behind both.
- Go
- REST APIs, GraphQL sync, GinREST APIs, Dutchie GraphQL sync, Gin services
- TypeScript
- Next.js 16, React 19, 600K+ LOCNext.js 16, React 19, 600K+ lines in production
- Python
- FastAPI, pipelines, applied MLFastAPI, data pipelines, applied ML
- Rust
- Axum services, systems workAxum services and systems work
The stack
- Backend
- Gin · Axum · FastAPI · Socket.io
- Data
- PostgreSQL · SQLite · Turso · Redis · Supabase
- AI
- Claude API · MCP · OpenAI API · Google Cloud AI
- Frontend
- Next.js · React · Tailwind · Canvas · Mapbox GL
- Infra
- Linux · nginx · systemd · Docker · Git
Beyond code
Brand & creative strategy
Marketing, identity, and creative direction across three retail sites.
Operations management
Multi-location scaling and regulatory navigation.
Analytics & forecasting
Reporting frameworks and procurement optimization.
Team leadership
Hiring, training programs, and cross-functional management.
Vendor relations
Partner portals, promo tracking, and B2B growth.
Contact
Open to senior & leadership roles
Full-stack code.
Full-stack outcomes.
Full-stack code.
Full-stack outcomes.
Ten-plus years shipping product welded to business results. Looking for senior engineering or director-level work where the next hire has to do both.
- alex@alexmartin.me
- Phone
- 517-282-3378
- Elsewhere
- LinkedInGitHubRésumé (PDF)