Alex

FULL-STACK ENGINEER

I turn complex business challenges into elegant code. From scaling cannabis operations to building web applications, I bring an operator's mindset to every line I write.

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Featured Work

Projects

01/04
01
Fraghab preview

Fraghab

Full-stack SaaS for fragrance collectors — now in open alpha.

Next.js 16React 19TypeScriptTailwind CSS v4Turso (libSQL)
  • —AI-powered suggest engine — Claude NLQ parsing, outfit vision matching, weather-driven scoring with 6 modes & post-wear feedback loop
  • —Full social platform: 6-type community feed, threaded comments, 1-on-1 DMs, reputation badges, XP system & Scent Passport
  • —Custom JWT + Google OAuth auth, Cloudflare Turnstile bot protection, creator invites & admin console — zero third-party auth SDK
  • —4 canvas-based image generators (frag cards, monthly stats, collection, passport) with radar charts & auto background removal
Visit Site
02
Planted Provisioning preview

Planted Provisioning

Live cannabis e-commerce serving 3 Michigan dispensaries.

Go 1.23GinPostgreSQLNext.js 15React 18
  • —Live production site — Next.js 16 + Go REST API, 82 pages, 56 API routes, 18 Server Actions across 3 Michigan locations
  • —Go ecom backend syncs Dutchie POS via GraphQL (3-min products, 10-sec orders); ISR + ETag HTTP caching on the frontend
  • —AI chat via WebSocket; Google Cloud Vision, NLP & Vertex AI for product analysis and content generation
  • —Full SEO stack: dynamic sitemap, 3 OG image generators, multi-entity JSON-LD schema, canonical URL strategy across locations
Visit Site
03
PlantedMI preview

PlantedMI

Enterprise ops suite — 4 role-based portals powering multi-location cannabis retail.

Go 1.24Gorilla MuxPostgreSQLNext.js 16React 19
  • —4 role-based portals (executive, manager, retail, display) with 31+ modular apps, 29 API routes & location-scoped access
  • —Go REST API with 7-tier role hierarchy, 35+ granular permissions, auto-schedule generation & Dutchie POS sync every 5 min
  • —Real-time Socket.io chat with typing indicators, read receipts & reactions; Supabase Realtime subscriptions
  • —Full business ops: vendor credits, gift cards, employee performance analytics, training portal with video progress & quizzes
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04
Highmark Outdoors preview

Highmark Outdoors

Client-built lead-gen site — custom animations, full SEO stack.

Next.js 16React 19TypeScript 5Tailwind CSS v4Vercel
  • —Real client work — live production site converting Michigan lawn care leads via Jobber CRM
  • —Custom useInView hook + raw scroll parallax — zero animation library dependency
  • —Full SEO: LocalBusiness JSON-LD, Open Graph, dynamic sitemap.xml + robots.txt via route handlers
  • —Service grid collapses to swipeable mobile carousel; Jobber form deduplication via window.matchMedia
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Available for Projects

From Scope to Handoff.
Nothing Left Undone.

01

Scope

Deliverables, timeline, and price locked in. Quote sent before any work begins.

02

Build

Full-stack development with three rounds of client-driven revisions included.

03

Deploy

Vercel hosting, DNS configuration, SSL — zero-downtime launch on your domain.

04

Hand Off

Style guide, SEO docs, credentials map, and a structured update workflow.

Engagement Spotlight

Live in Production

Highmark Outdoors LLC

Residential lawn care · White Lake & Clarkston, MI

Live site
18hrs

Total effort

8del.

Deliverables

$115/hr

Billed rate

Included in Every Engagement

Style guide & brand documentation
SEO summary + Google Search Console setup
Credentials reference (all services, all owners)
Structured update request workflow
Full codebase transfer on request

Quoted before any work begins — no charges without your approval.

Have a project in mind? Let's talk
Who I Am

About

I went from growing plants to growing codebases — the debugging process isn't that different.

Founded Lemonati Family Farms, a licensed cultivation facility, then at Viola oversaw 30k sqft cultivation and distribution to 100+ retailers across Michigan. That operational rigor now drives how I architect software.

$1M+E-commerce Sales
30kMonthly Users
100+Retail Partners
30k sqftCultivation
Marketing Director · Planted

State-licensed multi-location cannabis retailer with one of the largest delivery radiuses in Michigan. I built and manage the entire digital stack.

$1M+annual e-commerce sales
30kmonthly active users
5+enterprise tools built — scheduling, inventory, analytics & automation

Father of three, lifelong Chargers fan, and PC enthusiast. When I'm not building software, you'll find me playing Madden, EU4, or Baldur's Gate 3.

What I Bring

Operator Mindset

Systems thinking from UX to deployment

Full-Stack Ownership

Self-hosted infrastructure, no cloud abstractions

Business Context

Ships features that drive metrics, not checkboxes

Career Journey

Experience

1 / 3
Current Role

Marketing Director & Software Engineer

Planted Provisioning

Mar 2024 – Present

Bay City, Flint, Whitmore Lake, MI

  • Architected a full-stack e-commerce platform — Go REST API syncing Dutchie POS via GraphQL + Next.js 16 frontend (82 pages, 56 API routes, 18 Server Actions) — processing $1M+ in annual sales with 30,000 monthly users
  • Built an MCP server-powered AI shopping assistant on Claude — the first in the industry to take customers from product discovery to checkout in a single conversation
  • Built a multi-portal enterprise ops suite: 4 role-based portals (executive, manager, retail, in-store display), 31+ modular apps, Go API with 7-tier role hierarchy, 35+ granular permissions, transaction-driven auto-scheduling, real-time Socket.io chat, and Dutchie POS sync
  • Built a vendor portal enabling brand partners to manage their digital presence across stores, track product movement with PAR-based resupply analytics, and measure promotion effectiveness with discount ROI dashboards
  • Oversee all marketing, brand strategy, and creative direction — achieving 45% YoY organic traffic growth through technical SEO (dynamic OG image generation, multi-entity JSON-LD schema, canonical URL strategy), content strategy, and campaign execution

Director of Operations

Viola Michigan

Apr 2021 – Jan 2022

  • Directed operations for Viola's Michigan market, scaling from 0 to 15+ retail partnerships in 18 months
  • Managed supply chain operations reducing fulfillment delays by 35% through process optimization and inventory management
  • Built and led a team of 12, achieving 98% compliance audit scores across 4 consecutive quarterly reviews
  • Implemented data-driven inventory forecasting reducing stockouts by 60% while cutting carrying costs 25%

Founder & Director of Operations

Lemonati Family Farms

Jan 2017 – Mar 2021

  • Founded and scaled a licensed cannabis cultivation facility to $1.2M annual revenue within 2 years
  • Developed SOPs and quality control systems achieving 99.5% batch compliance with state testing requirements
  • Built B2B sales network of 20+ dispensary accounts through relationship development and consistent delivery
  • Managed end-to-end operations including licensing, compliance, cultivation, processing, and distribution
What I Bring

Skills

1 / 3

Core Languages

Core Languages

Go
Rust
Python
TypeScript

Frameworks & Infrastructure

Tools & Infrastructure

Gin
Axum
FastAPI
Next.js
React
PostgreSQL
SQLite
Turso
Docker
Git
Claude API
MCP
LangChain
Google Cloud AI
Socket.io
Supabase
Canvas API
Linux
nginx
systemd
20 technologies

Beyond Code

Leadership & Strategy

Brand & Creative Strategy

End-to-end marketing, brand identity, and creative direction across all channels.

Operations Management

Scaled multi-location businesses from zero through regulatory complexity.

Analytics & Forecasting

Macro/micro reporting, procurement optimization, and inventory analysis.

Team Leadership

Hiring, training program development, and cross-functional management.

Vendor Relations

Partner portal management, promotion tracking, and B2B account growth.

Open to Senior & Leadership Roles

Engineering Leader
Who Still Ships Code

Seeking senior software engineering or director-level opportunities where I can drive technical strategy and build high-performing teams. I combine hands-on full-stack expertise with the operational leadership to scale products and people.

Prefer to schedule? Book an introductory call