Featured
Planted Provisioning
Licensed cannabis e-commerce with AI assistant & live delivery
- AI assistant 'Hayley' with product knowledge via RAG pipeline
- Live delivery tracking integrated with OnFleet API
Alex
FULL-STACK ENGINEER
I turn complex business challenges into elegant code. From scaling cannabis operations to building web applications, I bring an operator's mindset to every line I write.
Featured Work
Projects
ChronoTrack
Simplified demo of enterprise workforce management
- Geofence verification using Haversine distance calculations
- Drag-and-drop schedule builder with conflict detection
Quoted Aroma
Perfume formulation tracking & sharing for perfumers
- Comprehensive ingredient library with scent profiles and notes
- Precise formulation builder with measurement unit conversion
Who I Am
About
Plants to Code
I went from growing plants to growing codebases — the debugging process isn't that different.
Founded Lemonati Family Farms, a licensed cultivation facility, then at Viola oversaw 30k sqft cultivation and 100+ retailers across Michigan.
What I Do Now
Marketing Director at Planted, a multi-location cannabis retailer with one of the largest delivery radiuses in the state.
Built & manage their ecom site ($1M+ annual sales, 30k monthly users) plus enterprise software — scheduling, inventory, procurement, marketing automation, and analytics.
Outside Code
Father of three, lifelong Chargers fan, and PC enthusiast.
Madden, grand strategy (EU4), and RPGs like BG3.
100+
Retail Partners
30k
Sqft Cultivation
Operator
Full-Stack
Business
Career Journey
Experience
Current Role
Marketing Director & Software Engineer
Planted Provisioning
Bay City, Flint, Whitmore Lake, MI
- Architected a full e-commerce platform in Go on the Dutchie API with a strain-library-enabled shopping experience and an MCP server-powered AI assistant built on Claude — the only one on the market that takes customers from product discovery to checkout in a single interaction
- Developed a comprehensive enterprise operations suite: employee scheduling, time-tracking, procurement, in-store media display management, training portal with testing, inter-company chat, and macro/micro analytical & forecasting dashboards
- Built a vendor portal enabling brand partners to manage their digital presence across stores, track product movement levels, and measure the effectiveness of their in-store promotions
- Oversee all marketing, brand strategy, and creative direction — achieving 45% YoY organic traffic growth through technical SEO, content strategy, and campaign execution across all channels
Previous
Director of Operations
Viola Michigan
- Directed operations for Viola's Michigan market, scaling from 0 to 15+ retail partnerships in 18 months
- Managed supply chain operations reducing fulfillment delays by 35% through process optimization and inventory management
- Built and led a team of 12, achieving 98% compliance audit scores across 4 consecutive quarterly reviews
- Implemented data-driven inventory forecasting reducing stockouts by 60% while cutting carrying costs 25%
Previous
Owner & Director of Operations
Cannabis Cultivation
- Founded and scaled a licensed cannabis cultivation facility to $1.2M annual revenue within 2 years
- Developed SOPs and quality control systems achieving 99.5% batch compliance with state testing requirements
- Built B2B sales network of 20+ dispensary accounts through relationship development and consistent delivery
- Managed end-to-end operations including licensing, compliance, cultivation, processing, and distribution
What I Bring
Skills
Primary
Core Languages
Go
Rust
Python
TypeScript
Secondary
Frameworks & Infrastructure
GinAxumFastAPINext.jsReactSQLiteLangChainLinuxnginxsystemd
Soft Skills
Beyond Code
Brand & Creative Strategy
End-to-end marketing, brand identity, and creative direction across all channels.
Operations Management
Scaled multi-location businesses from zero through regulatory complexity.
Analytics & Forecasting
Macro/micro reporting, procurement optimization, and inventory analysis.
Team Leadership
Hiring, training program development, and cross-functional management.
Vendor Relations
Partner portal management, promotion tracking, and B2B account growth.
Open to Senior & Leadership Roles
Engineering Leader
Who Still Ships Code
Seeking senior software engineering or director-level opportunities where I can drive technical strategy and build high-performing teams. I combine hands-on full-stack expertise with the operational leadership to scale products and people.
Prefer to schedule? Book an introductory call