Alex

FULL-STACK ENGINEER

I turn complex business challenges into elegant code. From scaling cannabis operations to building web applications, I bring an operator's mindset to every line I write.

Featured Work

Projects

1/3
Featured
Planted Provisioning preview

Planted Provisioning

Licensed cannabis e-commerce with AI assistant & live delivery

GoPostgreSQLLangChainOpenAI GPT-4RAG
  • AI assistant 'Hayley' with product knowledge via RAG pipeline
  • Live delivery tracking integrated with OnFleet API
ChronoTrack preview

ChronoTrack

Simplified demo of enterprise workforce management

GoGinReactTypeScriptSQLite
  • Geofence verification using Haversine distance calculations
  • Drag-and-drop schedule builder with conflict detection
Quoted Aroma preview

Quoted Aroma

Perfume formulation tracking & sharing for perfumers

GoGinNext.jsTypeScriptSQLite
  • Comprehensive ingredient library with scent profiles and notes
  • Precise formulation builder with measurement unit conversion

Who I Am

About

1/3

Plants to Code

I went from growing plants to growing codebasesthe debugging process isn't that different.

Founded Lemonati Family Farms, a licensed cultivation facility, then at Viola oversaw 30k sqft cultivation and 100+ retailers across Michigan.

What I Do Now

Marketing Director at Planted, a multi-location cannabis retailer with one of the largest delivery radiuses in the state.

Built & manage their ecom site ($1M+ annual sales, 30k monthly users) plus enterprise software — scheduling, inventory, procurement, marketing automation, and analytics.

Outside Code

Father of three, lifelong Chargers fan, and PC enthusiast.

Madden, grand strategy (EU4), and RPGs like BG3.

100+
Retail Partners
30k
Sqft Cultivation

Operator

Full-Stack

Business

Career Journey

Experience

1/3
Current Role

Marketing Director & Software Engineer

Planted Provisioning

Bay City, Flint, Whitmore Lake, MI

  • Architected a full e-commerce platform in Go on the Dutchie API with a strain-library-enabled shopping experience and an MCP server-powered AI assistant built on Claude — the only one on the market that takes customers from product discovery to checkout in a single interaction
  • Developed a comprehensive enterprise operations suite: employee scheduling, time-tracking, procurement, in-store media display management, training portal with testing, inter-company chat, and macro/micro analytical & forecasting dashboards
  • Built a vendor portal enabling brand partners to manage their digital presence across stores, track product movement levels, and measure the effectiveness of their in-store promotions
  • Oversee all marketing, brand strategy, and creative direction — achieving 45% YoY organic traffic growth through technical SEO, content strategy, and campaign execution across all channels
Previous

Director of Operations

Viola Michigan

  • Directed operations for Viola's Michigan market, scaling from 0 to 15+ retail partnerships in 18 months
  • Managed supply chain operations reducing fulfillment delays by 35% through process optimization and inventory management
  • Built and led a team of 12, achieving 98% compliance audit scores across 4 consecutive quarterly reviews
  • Implemented data-driven inventory forecasting reducing stockouts by 60% while cutting carrying costs 25%
Previous

Owner & Director of Operations

Cannabis Cultivation

  • Founded and scaled a licensed cannabis cultivation facility to $1.2M annual revenue within 2 years
  • Developed SOPs and quality control systems achieving 99.5% batch compliance with state testing requirements
  • Built B2B sales network of 20+ dispensary accounts through relationship development and consistent delivery
  • Managed end-to-end operations including licensing, compliance, cultivation, processing, and distribution

What I Bring

Skills

1/3
Primary

Core Languages

Go
Rust
Python
TypeScript
Secondary

Frameworks & Infrastructure

GinAxumFastAPINext.jsReactSQLiteLangChainLinuxnginxsystemd
Soft Skills

Beyond Code

Brand & Creative Strategy

End-to-end marketing, brand identity, and creative direction across all channels.

Operations Management

Scaled multi-location businesses from zero through regulatory complexity.

Analytics & Forecasting

Macro/micro reporting, procurement optimization, and inventory analysis.

Team Leadership

Hiring, training program development, and cross-functional management.

Vendor Relations

Partner portal management, promotion tracking, and B2B account growth.

Open to Senior & Leadership Roles

Engineering Leader
Who Still Ships Code

Seeking senior software engineering or director-level opportunities where I can drive technical strategy and build high-performing teams. I combine hands-on full-stack expertise with the operational leadership to scale products and people.

Prefer to schedule? Book an introductory call